Gyfted - AI Hiring Platform
Gyfted - AI Hiring Platform
Gyfted - AI Hiring Platform
ABOUT
ABOUT
ABOUT
Revolutionizing Recruitment with AI-Driven Personality Matching
Revolutionizing Recruitment with AI-Driven Personality Matching
Revolutionizing Recruitment with AI-Driven Personality Matching
Gyfted is an AI-powered hiring platform that emphasizes behavioral and cultural fit, aiming to build more productive teams by placing personality alignment at the core of recruitment.The goal: transform the hiring process while making the workplace happier and more productive.
Gyfted is an AI-powered hiring platform that emphasizes behavioral and cultural fit, aiming to build more productive teams by placing personality alignment at the core of recruitment.The goal: transform the hiring process while making the workplace happier and more productive.
Gyfted is an AI-powered hiring platform that emphasizes behavioral and cultural fit, aiming to build more productive teams by placing personality alignment at the core of recruitment.The goal: transform the hiring process while making the workplace happier and more productive.
Problem
Problem
Problem
How do we introduce Gyfted to recruiters in a way that delivers clear value from the start and keeps them engaged with the platform?
How do we introduce Gyfted to recruiters in a way that delivers clear value from the start and keeps them engaged with the platform?
How do we introduce Gyfted to recruiters in a way that delivers clear value from the start and keeps them engaged with the platform?
Outcome
Outcome
Outcome
By leading a user-centered design process and challenging initial assumptions, I helped Gyfted uncover a bigger opportunity: refining its overall product strategy.
By leading a user-centered design process and challenging initial assumptions, I helped Gyfted uncover a bigger opportunity: refining its overall product strategy.
By leading a user-centered design process and challenging initial assumptions, I helped Gyfted uncover a bigger opportunity: refining its overall product strategy.
What began as an onboarding improvement became a pivotal shift to a leaner, more focused platform, saving both time and resources while better serving recruiters' needs.
What began as an onboarding improvement became a pivotal shift to a leaner, more focused platform, saving both time and resources while better serving recruiters' needs.
PROBLEM
Low User Engagement
Low User Engagement
Low User Engagement
User engagement was low, with most recruiters not completing the process or returning to the platform.
User engagement was low, with most recruiters not completing the process or returning to the platform.
User engagement was low, with most recruiters not completing the process or returning to the platform.
Assumption? The questions weren’t detailed enough. But that wasn't the real issue.
Assumption? The questions weren’t detailed enough. But that wasn't the real issue.
Assumption? The questions weren’t detailed enough. But that wasn't the real issue.
The initial onboarding process for recruiters tried to mirror Airbnb’s question-driven flow.
The initial onboarding process for recruiters tried to mirror Airbnb’s question-driven flow.
The initial onboarding process for recruiters tried to mirror Airbnb’s question-driven flow.
Recruiters were asked for technical and personality-related preferences before recommending candidates.
Recruiters were asked for technical and personality-related preferences before recommending candidates.
Recruiters were asked for technical and personality-related preferences before recommending candidates.
USER INTERVIEWS
USER INTERVIEWS
USER INTERVIEWS
Building for the User
Building for the User
Building for the User
Gyfted is an AI-powered hiring platform that emphasizes behavioral and cultural fit, aiming to build more productive teams by placing personality alignment at the core of recruitment.
Gyfted is an AI-powered hiring platform that emphasizes behavioral and cultural fit, aiming to build more productive teams by placing personality alignment at the core of recruitment.
Gyfted is an AI-powered hiring platform that emphasizes behavioral and cultural fit, aiming to build more productive teams by placing personality alignment at the core of recruitment.
The goal: transform the hiring process while making the workplace happier and more productive.
The goal: transform the hiring process while making the workplace happier and more productive.
The goal: transform the hiring process while making the workplace happier and more productive.
Misaligned Assumptions
Misaligned Assumptions
Recruiters didn’t see the value in answering a long list of questions without receiving meaningful feedback. We were asking too much, too soon.
Recruiters didn’t see the value in answering a long list of questions without receiving meaningful feedback. We were asking too much, too soon.
Recruiters didn’t see the value in answering a long list of questions without receiving meaningful feedback. We were asking too much, too soon.
Focusing on Our Strength
Focusing on Our Strength
Instead of trying to be a full-fledged recruitment tool, we leaned into what made us unique—personality assessments. We didn’t need to compete with LinkedIn, we needed to complement it.
Instead of trying to be a full-fledged recruitment tool, we leaned into what made us unique—personality assessments. We didn’t need to compete with LinkedIn, we needed to complement it.
Instead of trying to be a full-fledged recruitment tool, we leaned into what made us unique—personality assessments. We didn’t need to compete with LinkedIn, we needed to complement it.
Collaborative Problem-Solving
Collaborative Problem-Solving
Through brainstorming and prioritization sessions, we refined the onboarding flow to make it shorter, more impactful, and easier to navigate.
Through brainstorming and prioritization sessions, we refined the onboarding flow to make it shorter, more impactful, and easier to navigate.
Through brainstorming and prioritization sessions, we refined the onboarding flow to make it shorter, more impactful, and easier to navigate.
SOLUTION
SOLUTION
SOLUTION
Shifting Focus
Shifting Focus
Shifting Focus
Rather than collecting data that wasn’t immediately useful, we zeroed in on the one thing Gyfted does best: personality checks. This pivot helped us define our role as a complement to major platforms like LinkedIn rather than competing with them.
Rather than collecting data that wasn’t immediately useful, we zeroed in on the one thing Gyfted does best: personality checks. This pivot helped us define our role as a complement to major platforms like LinkedIn rather than competing with them.
Rather than collecting data that wasn’t immediately useful, we zeroed in on the one thing Gyfted does best: personality checks. This pivot helped us define our role as a complement to major platforms like LinkedIn rather than competing with them.
Landing Page
Landing Page
Landing Page
We focused on clearly explaining the product and its value directly on the website, replacing the demo with a single call-to-action: “Schedule Consultation.”
We focused on clearly explaining the product and its value directly on the website, replacing the demo with a single call-to-action: “Schedule Consultation.”
We focused on clearly explaining the product and its value directly on the website, replacing the demo with a single call-to-action: “Schedule Consultation.”
Dashboard
Dashboard
Dashboard
We prioritized an uncluttered design by refocusing the dashboard on what truly matters: personality traits as the core feature. Instead of overwhelming users with unnecessary functionality, like programming tests or LinkedIn-style features, we streamlined the experience to highlight the unique value of personality insights. By better grouping related elements and eliminating distractions, we created a more intuitive, focused, and user-friendly interface that aligns with the platform's purpose.
We prioritized an uncluttered design by refocusing the dashboard on what truly matters: personality traits as the core feature. Instead of overwhelming users with unnecessary functionality, like programming tests or LinkedIn-style features, we streamlined the experience to highlight the unique value of personality insights. By better grouping related elements and eliminating distractions, we created a more intuitive, focused, and user-friendly interface that aligns with the platform's purpose.
We prioritized an uncluttered design by refocusing the dashboard on what truly matters: personality traits as the core feature. Instead of overwhelming users with unnecessary functionality, like programming tests or LinkedIn-style features, we streamlined the experience to highlight the unique value of personality insights. By better grouping related elements and eliminating distractions, we created a more intuitive, focused, and user-friendly interface that aligns with the platform's purpose.
Enhanced candidate cards for clearer,
more informative insights
Enhanced candidate cards for clearer,
more informative insights
Enhanced candidate cards for clearer,
more informative insights
Redesigned sidebar with better content
grouping for improved usability.
Redesigned sidebar with better content
grouping for improved usability.
Redesigned sidebar with better content
grouping for improved usability.
Streamlined navigation menu, now uncluttered and contextually organized.
Streamlined navigation menu, now uncluttered and contextually organized.
Streamlined navigation menu, now uncluttered and contextually organized.
Refocused candidate profiles to highlight
personality traits effectively.
Refocused candidate profiles to highlight
personality traits effectively.
Refocused candidate profiles to highlight
personality traits effectively.
Outcome
Outcome
Outcome
These improvements boosted subscription rates, initiated collaboration talks, and expanded the candidate database, giving HR teams a broader talent pool while saving time and resources to deliver a niche solution for recruiters.
These improvements boosted subscription rates, initiated collaboration talks, and expanded the candidate database, giving HR teams a broader talent pool while saving time and resources to deliver a niche solution for recruiters.
These improvements boosted subscription rates, initiated collaboration talks, and expanded the candidate database, giving HR teams a broader talent pool while saving time and resources to deliver a niche solution for recruiters.
Takeaway
Takeaway
Takeaway